Ann Marie’s graduate studies in human resources from 2010 through 2012 confirmed her belief in the synergies between human resources and public relations and the need for close collaboration between the two disciplines.
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HR and PR — More in Common Than You Think
In the nearly three decades that I’ve worked in public relations, I’ve seen the profession change from a narrow delegated role into a strategic management function. The same is true of human resources. Contrary to popular belief, we don’t merely pitch potential news stories any more than our colleagues in human resources just fill job openings. In an ever-changing global environment, professionals in both arenas need to align efforts with the organization’s business goals and mission. We must fulfill our organization’s short-term needs and strategically forecast long-term demands. We both must also stay current on trends in our industry, maintain knowledge of the world and how it works, as well as recognize the impacts of culture and diversity on our company. And evolving technology has dramatically changed the way we both communicate with our constituents, from sharing news to recruiting for positions.
Read the complete White Paper, “HR and PR — More in Common Than You Think,” which was published by the Florida Public Relations Association in November 2012.
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Best Practices in Employee Communications
In spring 2012, Ann Marie completed researching available literature on best practices in employee communications and conducted primary research for an independent research project for her master’s in human resources. The research sought to identify current best practices and examine the possible correlations between communication and employee productivity and satisfaction. The resulting research paper, “Best Practices in Employee Communications: Clarity, Community, Context, Convergence and Customization,” is available in its entirety and is slated to be published as a White Paper by the Florida Public Relations Association.
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Presentations
Public Relations Society of America, June 20, 2013.
Ann Marie was a featured speaker at the monthly meeting on June 20 by the Public Relations Society of America in Orlando. View her presentation on Crisis Communications.