Strategic Communication Plans<\/strong><\/p>\n\n\n\n Effective communication doesn\u2019t\njust happen. It requires careful planning, collaboration and creativity. A\nstrategic communication plan must provide a situation analysis, set goals and\nobjectives, identify audience segments, outline the variety of tools to reach\nthose constituents, fine-tune the key messages, timeline and budget as well as metrics\nto measure the plan\u2019s effectiveness. <\/p>\n\n\n\n Content Development<\/strong><\/p>\n\n\n\n Targeted communication outreach is\nnecessary due to the shrinking of traditional media. Organizations must tell\ntheir own stories through a variety of tools to reach target audience segments,\nincluding business and community influencers and the news media. Speaking with\n\u201cone clear voice\u201d internally and externally is critical. Looking for\nopportunities to share\u2014and control\u2014the organization\u2019s message is paramount and\nrepurposing stories facilitates \u201cworking smarter not harder\u201d which also\nsafeguards the organization\u2019s budget. Writing and editorial services for\ninternal and external communications and print and online publications range from\nannual reports to white papers to news releases and e-newsletters to marketing\ncommunications and everything in between. <\/p>\n\n\n\n Reputation & Crisis Management<\/strong><\/p>\n\n\n\n Monitoring and managing issues is a\ncritical facet of reputation and crisis management. Putting the necessary tools\nin place\u2014brief sheets, fact sheets, media inquiry forms, tracking logs\u2014can help\norganizations minimize the crises. But if a crisis strikes, it\u2019s imperative to\nhave a comprehensive communications plan on the shelf that outlines roles and\nresponsibilities and contains procedures and policies to disseminate and\nrespond to requests for pre-disaster, disaster, and post-disaster information\nfor both internal and external audiences. This plan should be practiced by the\norganization annually and it must be scalable so that the entire plan, or\nportions of the plan, may be implemented as needed based on the situation. <\/p>\n\n\n\n Digital Marketing<\/strong><\/p>\n\n\n\n The shrinking of traditional media and the growth of new media necessitates creativity, flexibility and timeliness. Today\u2019s 24\/7 news cycle has created the need for maintaining engaging and up-to-date online news and information. From online newsrooms with update notifications to e-newsletters to the use of Facebook, Twitter, LinkedIn, YouTube and Instagram, the communication landscape continues to expand. These digital communication tools are invaluable in today\u2019s world of \u201ccitizen journalism\u201d\u2014a world where most people get their news online and there\u2019s no longer a monologue, but a dialogue. <\/p>\n\n\n\n Communication Audits &\nAssessments<\/strong><\/p>\n\n\n\n Auditing and assessing\ncommunication tools and functions can improve productivity, efficiency, and knowledge\nmanagement, which is critical for business continuity. Enhancing the internal\nworkings of the communication function can also boost media coverage (frequency,\ncontent, tone and accuracy), improve issues management (advance awareness,\nplanning and internal notification) and ensure information sharing (for\nconsistency in messaging). <\/p>\n\n\n\n Media Training<\/strong><\/p>\n\n\n\n The news media\nhave the power to select information. The media set the agenda for public\ndiscussion. Getting on the media agenda\u2014and controlling\nthe messages once you get there\u2014is key. In good times and in bad, being prepared for\ninterviews is critical and leading\nwith the key messages can help minimize negative coverage and maximize opportunities to advance your organization\u2019s agenda. Message development and\ntraining enables organizations to speak with \u201cone clear voice\u201d internally and\nexternally.<\/p>\n","protected":false},"excerpt":{"rendered":" Public relations helps produce desired outcomes. From creating multifaceted campaigns utilizing a variety of communication outreach tools, social media and publicity in an effort to maximize visibility and brand awareness to managing issues and crises in order to minimize the negative impact and protect an organization\u2019s reputation, it\u2019s all about the results. With expertise in all aspects of public relations, media […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-709","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/amvpr.com\/index.php?rest_route=\/wp\/v2\/pages\/709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amvpr.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amvpr.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amvpr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amvpr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=709"}],"version-history":[{"count":14,"href":"https:\/\/amvpr.com\/index.php?rest_route=\/wp\/v2\/pages\/709\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/amvpr.com\/index.php?rest_route=\/wp\/v2\/pages\/709\/revisions\/855"}],"wp:attachment":[{"href":"https:\/\/amvpr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/amvpr.com\/wp-content\/uploads\/2019\/07\/Pulse-Press-Conference-300x200.jpg\")
the Pulse Nightclub tragedy in June 2016.<\/figcaption><\/figure><\/div>\n\n\n\n![\"\"](\"https:\/\/amvpr.com\/wp-content\/uploads\/2019\/07\/Icon-Design-Rounded-Edges-1024x1024.png\"){kind=icon}
<\/figure><\/div>\n\n\n\n